People in business need to have a web presence and I give you 5 top reasons for business to have a website.
- Your business product is viewable 24 hours a day and 365 days a year. Comparing to brick and mortar shop, people stop looking at your product when you close the shop.
- Your product can now be seen worldwide. You will have a global reach as millions of people now search product and service through web.
- Website is a great tool for prospecting new customers. You can even choose your target audience through various internet marketing methods.
- Startup cost for building a website is much lesser than starting a brick and mortar shop.
- Business is about product, services and cost. Publishing your product or services in conventional method cost certain amount of investment. Changing the catalog will definitely affecting the publisher, printing company and the distribution team. This is translated into incurring additional cost. Changing product or service catalog can be made easily and quick therefore, reducing cost overrun for publisher, printing company and distribution team.
Coming back to our objective to bring people to subscribe GDI web hosting service, we can now qualify type of people who wanted this type of service.
For business people, they wanted to have their company presence on the web; therefore they need a name for their business online and content to be place in the web hosting server. For corporate business they may want some features that enable them to interact with potential customer or existing customer. Whist for small business owner, they probably want a simple content to describe their product or services. Looking at this, we may have high probability that we are going to get some income from these types of people.
We cannot underestimate people who uses website for leisure. Even though lots of free website over the web available for them to grab, there may be a time where these people are concern about the name of their website and features they want to use. We can also offer options for these people but usually their drive to get a paid website is not that urgent as business people.
We have now identified type of people that need the website and to summarize:
- Small business owner who wanted to put their product and services.
- People who wanted to build website for leisure but wanted own domain name and additional features.
The next step is to explore on this customer behavior and build an offerings based from their behavior.
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